Labour is reportedly looking at plans that could push “trusted and accurate” news outlets like BBC News higher up users’ social media feeds as part of efforts to tackle online misinformation.
Ministers are expected to consult on whether platforms such as Facebook, X and YouTube should be required to make it easier for users to find “reliable” news sources, even if they haven’t specifically chosen to follow them.
A new Green Paper, Watch this Space: A new strategic direction for UK media, published on Monday, outlines proposals that would see content from public service media (PSM) — including the BBC, ITV and Channel 4 — prioritised across social platforms and video-sharing sites.
Under the plans, traditional broadcasters could be given greater visibility in news-related searches and recommendations, effectively pushing them higher up people’s feeds.
The move comes as Ofcom research shows social media is now the main source of news for around three-quarters of 16–24-year-olds, while over half of adults also rely on it for updates.
The Government says this shift has increased the risk of people being exposed to misinformation instead of regulated public service news.
The proposals also form part of a wider shake-up of UK broadcasting, including potential reforms to help public service broadcasters grow their audiences online. Other ideas being considered include a possible switch to internet-based TV between 2034 and 2044, and expanding rules to keep major sporting events like the Olympics and World Cup free-to-air.
Culture Secretary Lisa Nandy said it was “vital” that people can easily access trusted news sources and that public service media must be strengthened in the fight against misinformation. She added that television remains “central to social cohesion” and should be protected as technology evolves.
ITV chief executive Carolyn McCall said viewers still value UK-made content and trust public service news, but warned that changing viewing habits are making it harder to sustain investment in original programming. She welcomed the Green Paper as a way to help broadcasters adapt while continuing to serve the public.
The BBC also said it is important that audiences can access reliable news and homegrown content easily, especially as people move towards digital platforms. It said the proposals could help ensure funding for programming while keeping audiences engaged in a rapidly changing media landscape.
