Jeremy Clarkson has hit back after Dale Vince reignited their long-running feud on social media.
The Ecotricity founder claimed Clarkson once dismissed him in a newspaper column as “the man whose name he can’t be bothered to remember.”
According to Vince, the remark came after he created the Nemesis — a modified Lotus Exige that became Britain’s first electric supercar.
The car later set a UK land speed record for electric vehicles in September 2012, reaching an average speed of 151.6mph over a mile-long run.
But after spotting a wind turbine at Clarkson’s Diddly Squat farm, Vince appeared to mock what he saw as the TV star’s shift toward green energy.
Posting on X, Vince wrote: “@JeremyClarkson once famously described me, in his column in The Times, as the man whose name he can’t be bothered to remember.
“That was after we had just built Britain’s first electric car (the Nemesis) and he kicked back at the whole idea of electric cars — of course. I took it all in the spirit of old dinosaur-bufferdom it was intended in, right?
“Fast forward a little over ten years, Clarkson has been so infected with the eco virus — we built a windmill on his farm…” (sic)
However, Clarkson quickly shut down Vince’s claims about his apparent eco conversion.
“Yes. And I believe it’s been taken down now,” he replied.
After one fan asked whether that was true, Clarkson clarified: “Yeah. For the Cereals event. They wanted to show it off. We let them.”
Cereals, the UK’s biggest arable farming event, was held at Diddly Squat for the first time this year, with agricultural firms from across the country showcasing their latest products.
Following Clarkson’s response, Vince appeared to soften his stance.
“Yeah it is down now — just there for the show — but shout if you want it back,” he wrote.
He then extended an olive branch, despite his earlier dig.
Vince posted: “@JeremyClarkson Seriously though, you know farming is hard work economically, all farmers need lower energy bills.
“Let’s install one for you for the next series and give it a test drive…” (sic)
Clarkson has yet to respond to the offer.
X users were quick to weigh in, with many mocking Vince for seeking Clarkson’s cooperation just hours after calling him a dinosaur.
“I’m sure he’ll only be too happy to help you several hours after you’ve called him a dinosaur,” one user wrote sarcastically.
Another added: “Never have I seen such a blatant punt of free advertising. Bet you won’t offer this for a ‘test drive’ to an unknown farmer with no TV show who really does need help with energy.” (sic)
A third simply told Vince: “You’ve had a shocker.”
Vince founded Ecotricity in 1995 and was awarded an OBE in 2004 for his work in the environment and electricity sectors.
He is also chairman of Forest Green Rovers, a club FIFA has labelled “the greenest team in the world.”
Clarkson, meanwhile, is best known for presenting Top Gear and The Grand Tour alongside Richard Hammond and James May, and now fronts Clarkson’s Farm on Amazon Prime Video.
